Research section 06

Growth decisions

Second rooms, in-house catering, repricing, managers, exits — the decisions that change the whole ledger.

2 briefs · 2,376 words

A loaded banquet chair dolly moving between event rooms

All briefs

Open any title for the full framework, assumptions, and worked math.

01 The Second Room: Adding Space Under the Same RoofThe marginal economics of room two: which costs it shares, which it duplicates, what it cannibalizes, and the utilization evidence that should exist before a wall moves. 5 min
02 Bringing Catering In-House: The Biggest Make-vs-Buy in the TradeThe dry-hire to full-service leap: kitchen capex, a second labor pool, food margin mechanics, and what the decision does to every other number in the venue — run as arithmetic, not appetite. 5 min